At Madison Area Technical College in Wisconsin, I was an integral part of a cross-departmental team responsible for launching and maintaining a brand-new, recruitment-focused college website. I directed a team of web content writers and collaborated with the web development team, ensuring the new site was searchable, accessible and user-centered. The information architecture I developed cut 5,000 pages down to less than 1,000. Within one year, organic off-campus entrances to non-program pages increased by 172% and organic off-campus entrances to program pages increased by more than 7%.