Laura Kendellen

Project and Product Manager | laura.kendellen@gmail.com | 414.531.6199

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  • Career Highlights
  • Product Management Expertise
  • Notable Projects
    • Madison Area Technical College
    • Utah State University
    • Planned Parenthood of Wisconsin

Madison Area Technical College

At Madison Area Technical College in Wisconsin, I was an integral part of a cross-departmental team responsible for launching and maintaining a brand-new, recruitment-focused college website. I directed a team of web content writers and collaborated with the web development team, ensuring the new site was searchable, accessible and user-centered. The information architecture I developed cut 5,000 pages down to less than 1,000. Within one year, organic off-campus entrances to non-program pages increased by 172% and organic off-campus entrances to program pages increased by more than 7%.

Why Choose Madison College

Why Choose Madison College

Madison Area Technical College
Careers Programs and Classes Madison College

Careers, Programs and Classes

Madison Area Technical College
Madison College Transfer Opportunities

Transfer Programs and Partnerships

Madison Area Technical College
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Contact

Email: laura.kendellen@gmail.com
Connect: LinkedIn
Call: 414.531.6199

Experience

Career Highlights
Product Management Expertise
Resume
LinkedIn Profile

Education

BA University of Wisconsin-Milwaukee | 2009
Web Design Certificate | 2014
WebAIM | 2018
CAPM Exam Preparation Course | 2022

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