Laura Kendellen

Project and Product Manager | laura.kendellen@gmail.com | 414.531.6199

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  • Career Highlights
  • Product Management Expertise
  • Notable Projects
    • Madison Area Technical College
    • Utah State University
    • Planned Parenthood of Wisconsin

Career Highlights

Read My Full Resume | Visit My LinkedIn Profile

Director of Web Strategy | Westminster College | 2018–present

  • Manage the team, policies, processes, and projects behind westminstercollege.edu
  • Oversee all website design, content, information architecture, and development
  • Build a data-driven web strategy to influence decision-making and project prioritization
  • Create user-centered solutions that meet evolving stakeholder and user needs
  • Manage web projects from ideation to delivery using agile methods
  • Develop project scope, timelines, and functional specifications
  • Facilitate discovery meetings, project communication, and QA testing with stakeholders
  • Incorporate UX/UI principles, accessibility, inclusivity, and mobile-first design into all projects
  • Ensure all web experiences meet WCAG 2.1 AA, HIPAA, and PCI requirements
  • Guide and support the team’s content and SEO strategies
  • Bring UX, information security, and ADA knowledge to college-wide policies and initiatives
  • Manage contracts and projects with SaaS vendors and creative agencies

Web Manager | Utah State University | 2016–2018

  • Led website content, design, and IA strategy for the Office of Research and Graduate Studies
  • Managed digital projects including website redesigns and CMS migrations
  • Led needs assessments, solution planning, and change management for internal clients
  • Trained a team of content writers and web designers in best practices for higher ed websites
  • Implemented CRO strategies and used analytics to inform UX and marketing decisions
  • Designed, administered, and analyzed usability testing to guide UX improvements
  • Developed and implemented SEO strategies to recruit graduate students

Notable Projects at Utah State University

Web Content Coordinator | Madison Area Technical College | 2015–2016

  • Directed content, information architecture, and user experience for the college website
  • Liaised and problem-solved with web governance, technical, marketing, and content teams
  • Trained a team of 40 cross-departmental content managers on web and SEO best practices
  • Ensured consistent use of accessibility, usability, readability, and SEO best practices
  • Developed processes with IT and governance teams to evaluate and execute feature releases
  • Collaborated with stakeholders to develop solutions to UX and business challenges
  • Derived meaningful insights from analytics and user testing to guide actionable next steps
  • Assisted with college-wide change management and project communications

Notable Projects at Madison Area Technical College

Digital Communications Coordinator | Planned Parenthood of Wisconsin | 2013–2015

  • Managed content, information architecture, and UX for web and email communications
  • Led CMS migrations and redesigns for several websites
  • Designed the organization’s first SMS communications program
  • Used cross-channel analytics, including A/B test results, to inform digital UX enhancements
  • Created reporting mechanisms for digital fundraising across website, email, and SMS

Notable Projects at Planned Parenthood of Wisconsin

Communications Coordinator | SEIU Wisconsin State Council | 2010–2013

  • Created, implemented, and monitored cross-channel content strategy
  • Led a CMS migration and a website redesign project
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Contact

Email: laura.kendellen@gmail.com
Connect: LinkedIn
Call: 414.531.6199

Experience

Career Highlights
Product Management Expertise
Resume
LinkedIn Profile

Education

BA University of Wisconsin-Milwaukee | 2009
Web Design Certificate | 2014
WebAIM | 2018
CAPM Exam Preparation Course | 2022

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