Career Highlights

Director of Web Strategy | Westminster College | 2018–present

Manage the team, policies, processes, and projects behind westminstercollege.edu
Oversee all website design, content, information architecture, and development
Build a data-driven web strategy to influence decision-making and project prioritization
Create user-centered solutions that meet evolving stakeholder and user needs
Manage web projects from ideation to delivery using agile methods
Develop project scope, timelines, and functional specifications
Facilitate discovery meetings, project communication, and QA testing with stakeholders
Incorporate UX/UI principles, accessibility, inclusivity, and mobile-first design into all projects
Ensure all web experiences meet WCAG 2.1 AA, HIPAA, and PCI requirements
Guide and support the team’s content and SEO strategies
Bring UX, information security, and ADA knowledge to college-wide policies and initiatives
Manage contracts and projects with SaaS vendors and creative agencies

Led website content, design, and IA strategy for the Office of Research and Graduate Studies
Managed digital projects including website redesigns and CMS migrations
Led needs assessments, solution planning, and change management for internal clients
Trained a team of content writers and web designers in best practices for higher ed websites
Implemented CRO strategies and used analytics to inform UX and marketing decisions
Designed, administered, and analyzed usability testing to guide UX improvements
Developed and implemented SEO strategies to recruit graduate students

Directed content, information architecture, and user experience for the college website
Liaised and problem-solved with web governance, technical, marketing, and content teams
Trained a team of 40 cross-departmental content managers on web and SEO best practices
Ensured consistent use of accessibility, usability, readability, and SEO best practices
Developed processes with IT and governance teams to evaluate and execute feature releases
Collaborated with stakeholders to develop solutions to UX and business challenges
Derived meaningful insights from analytics and user testing to guide actionable next steps
Assisted with college-wide change management and project communications

Managed content, information architecture, and UX for web and email communications
Led CMS migrations and redesigns for several websites
Designed the organization’s first SMS communications program
Used cross-channel analytics, including A/B test results, to inform digital UX enhancements
Created reporting mechanisms for digital fundraising across website, email, and SMS