Laura Kendellen

UX Strategist and Project Manager | laura.kendellen@gmail.com | 414.531.6199

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  • Career Highlights
  • Technical Expertise
  • Notable Projects
    • Madison Area Technical College
    • Utah State University
    • Planned Parenthood of Wisconsin

Career Highlights

Resume | LinkedIn Profile

Digital Project Manager and Marketing Coordinator | Utah State University | 2016–present
  • Digital Project Manager and Marketing Coordinator | Utah State University | 2016–present
  • Manage digital projects including website redesigns, CMS migrations and application integrations
  • Create cross-functional teams with pragmatic timelines, milestones and resource allocation
  • Cultivate client relationships through needs assessments, solution planning and change management
  • Lead content and design strategy for the Office of Research and Graduate Studies websites
  • Implement digital engagement tracking and create analytics reports to inform marketing decisions
  • Design, administer and analyze usability testing to guide UX improvements across digital channels
  • Develop and implement SEO strategies to recruit graduate students and train staff on SEO best practices

Notable Projects at Utah State University

Web Content Coordinator | Madison Area Technical College | 2015–2016
  • Directed content, information architecture and user experience for a new web environment
  • Liaised and problem-solved with web governance, technical, marketing and content teams
  • Trained a team of 40 cross-departmental web content managers on CMS and SEO best practices
  • Developed processes with IT and governance teams to evaluate and execute web enhancements
  • Identified client needs and engaged stakeholders in collaborative technical solutions
  • Derived meaningful insights from Google Analytics and usability tests to guide actionable next steps
  • Assisted with change management and project communications across the college community
  • Grew organic off-campus entrances to non-program pages by 172% and to program pages by more than 7%
  • Presented the redesign project at the Ruffalo Noel Levitz National Conference on Student Recruitment, Marketing and Retention in July 2017

Notable Projects at Madison Area Technical College

Digital Communications Coordinator | Planned Parenthood of Wisconsin | 2013–2015
  • Managed content, CSS and UX through CMS migration and responsive redesign projects
  • Designed, implemented and monitored cross-channel digital marketing campaigns
  • Used cross-channel analytics to inform changes to online client processes
  • Created, executed and analyzed A/B email tests to increase open and click rates and determine best practices
  • Increased website sessions by 37%, users by 51%, and page views by 15%
  • Increased average email open rate by 29% and email recipients by 17%

Notable Projects at Planned Parenthood of Wisconsin

Communications and Program Coordinator | SEIU Wisconsin State Council | 2010–2013
  • Managed content through website redesign and CMS migration projects
  • Streamlined data management and reporting processes for a high-volume call center
Digital Marketing Specialist | Freckle Face Boutique | 2007–2010
  • Coordinated digital marketing efforts across an e-commerce website, CRM emails and social media
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Contact

Email: laura.kendellen@gmail.com
Connect: LinkedIn
Call: 414.531.6199

Experience

Career Highlights
Technical Expertise
Resume
LinkedIn Profile

Education

Google Analytics Certificate | 2017
Web Design Certificate | 2014
BA Journalism and Mass Communication | 2009
University of Wisconsin-Milwaukee

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