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Director of Web Strategy | Westminster College | 2018–present
- Manage the team, policies, processes, and projects behind westminstercollege.edu
- Oversee all website design, content, information architecture, and development
- Build a data-driven web strategy to influence decision-making and project prioritization
- Create user-centered solutions that meet evolving stakeholder and user needs
- Manage web projects from ideation to delivery using agile methods
- Develop project scope, timelines, and functional specifications
- Facilitate discovery meetings, project communication, and QA testing with stakeholders
- Incorporate UX/UI principles, accessibility, inclusivity, and mobile-first design into all projects
- Ensure all web experiences meet WCAG 2.1 AA, HIPAA, and PCI requirements
- Guide and support the team’s content and SEO strategies
- Bring UX, information security, and ADA knowledge to college-wide policies and initiatives
- Manage contracts and projects with SaaS vendors and creative agencies
Web Manager | Utah State University | 2016–2018
- Led website content, design, and IA strategy for the Office of Research and Graduate Studies
- Managed digital projects including website redesigns and CMS migrations
- Led needs assessments, solution planning, and change management for internal clients
- Trained a team of content writers and web designers in best practices for higher ed websites
- Implemented CRO strategies and used analytics to inform UX and marketing decisions
- Designed, administered, and analyzed usability testing to guide UX improvements
- Developed and implemented SEO strategies to recruit graduate students
Notable Projects at Utah State University
Web Content Coordinator | Madison Area Technical College | 2015–2016
- Directed content, information architecture, and user experience for the college website
- Liaised and problem-solved with web governance, technical, marketing, and content teams
- Trained a team of 40 cross-departmental content managers on web and SEO best practices
- Ensured consistent use of accessibility, usability, readability, and SEO best practices
- Developed processes with IT and governance teams to evaluate and execute feature releases
- Collaborated with stakeholders to develop solutions to UX and business challenges
- Derived meaningful insights from analytics and user testing to guide actionable next steps
- Assisted with college-wide change management and project communications
Notable Projects at Madison Area Technical College
Digital Communications Coordinator | Planned Parenthood of Wisconsin | 2013–2015
- Managed content, information architecture, and UX for web and email communications
- Led CMS migrations and redesigns for several websites
- Designed the organization’s first SMS communications program
- Used cross-channel analytics, including A/B test results, to inform digital UX enhancements
- Created reporting mechanisms for digital fundraising across website, email, and SMS
Notable Projects at Planned Parenthood of Wisconsin
Communications Coordinator | SEIU Wisconsin State Council | 2010–2013
- Created, implemented, and monitored cross-channel content strategy
- Led a CMS migration and a website redesign project