Digital Project Manager and Marketing Coordinator | Utah State University | 2016–present
- Digital Project Manager and Marketing Coordinator | Utah State University | 2016–present
- Manage digital projects including website redesigns, CMS migrations and application integrations
- Create cross-functional teams with pragmatic timelines, milestones and resource allocation
- Cultivate client relationships through needs assessments, solution planning and change management
- Lead content and design strategy for the Office of Research and Graduate Studies websites
- Implement digital engagement tracking and create analytics reports to inform marketing decisions
- Design, administer and analyze usability testing to guide UX improvements across digital channels
- Develop and implement SEO strategies to recruit graduate students and train staff on SEO best practices
Notable Projects at Utah State University
Web Content Coordinator | Madison Area Technical College | 2015–2016
- Directed content, information architecture and user experience for a new web environment
- Liaised and problem-solved with web governance, technical, marketing and content teams
- Trained a team of 40 cross-departmental web content managers on CMS and SEO best practices
- Developed processes with IT and governance teams to evaluate and execute web enhancements
- Identified client needs and engaged stakeholders in collaborative technical solutions
- Derived meaningful insights from Google Analytics and usability tests to guide actionable next steps
- Assisted with change management and project communications across the college community
- Grew organic off-campus entrances to non-program pages by 172% and to program pages by more than 7%
- Presented the redesign project at the Ruffalo Noel Levitz National Conference on Student Recruitment, Marketing and Retention in July 2017
Notable Projects at Madison Area Technical College
Digital Communications Coordinator | Planned Parenthood of Wisconsin | 2013–2015
- Managed content, CSS and UX through CMS migration and responsive redesign projects
- Designed, implemented and monitored cross-channel digital marketing campaigns
- Used cross-channel analytics to inform changes to online client processes
- Created, executed and analyzed A/B email tests to increase open and click rates and determine best practices
- Increased website sessions by 37%, users by 51%, and page views by 15%
- Increased average email open rate by 29% and email recipients by 17%
Notable Projects at Planned Parenthood of Wisconsin
Communications and Program Coordinator | SEIU Wisconsin State Council | 2010–2013
- Managed content through website redesign and CMS migration projects
- Streamlined data management and reporting processes for a high-volume call center
Digital Marketing Specialist | Freckle Face Boutique | 2007–2010
- Coordinated digital marketing efforts across an e-commerce website, CRM emails and social media
