Laura Kendellen

Project and Product Manager | laura.kendellen@gmail.com | 414.531.6199

Menu

Skip to content
  • Career Highlights
  • Product Management Expertise
  • Notable Projects
    • Madison Area Technical College
    • Utah State University
    • Planned Parenthood of Wisconsin

I’m a product manager with expertise leading web-based solutions from ideation to delivery. I use agile project management, cross-functional collaboration, and human-centered design principles to find sustainable solutions to evolving business challenges and user needs.

The projects below highlight some of the successes in my career. Motivated by mission-driven work, I’ve spent most of my career in public and non-profit sectors including higher education, health care, and advocacy. I also enjoyed working for small, locally-owned retail businesses early in my career.

Madison College Transfer Opportunities

Transfer Programs and Partnerships

Types: Madison Area Technical College
Tags: Information Architecture, UI Design, UX Design

I coordinated UI and UX design for data-driven student- and business-facing Transfer Services pages.

Careers Programs and Classes Madison College

Careers, Programs and Classes

Types: Madison Area Technical College
Tags: SEO, UX Design, UX Writing

I guided the strategy behind the UX elements on this high-traffic, student-facing landing page.

USU School of Graduate Studies Homepage

School of Graduate Studies Redesign

Types: Utah State University
Tags: Content Marketing, SEO, Usability Testing, UX Design

I led a redesign to recruit prospective graduate students, focusing on SEO, UX and content marketing.

SEO for Graduate Recruitment Slide

SEO for Graduate Recruitment

Types: Utah State University
Tags: SEO, Training and Documentation

I trained faculty and staff on the importance and implementation of SEO in graduate student recruitment.

Why Choose Madison College

Why Choose Madison College

Types: Madison Area Technical College
Tags: Content Marketing, SEO

I planned and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.

SHS Web Image

Safe Healthy Strong Conference

Types: Planned Parenthood of Wisconsin
Tags: Cross-channel Digital Strategy

I created a cross-channel digital campaign to promote a professional conference.

Widgets

Contact

Email: laura.kendellen@gmail.com
Connect: LinkedIn
Call: 414.531.6199

Experience

Career Highlights
Product Management Expertise
Resume
LinkedIn Profile

Education

BA University of Wisconsin-Milwaukee | 2009
Web Design Certificate | 2014
WebAIM | 2018
CAPM Exam Preparation Course | 2022

Create a website or blog at WordPress.com
    • Laura Kendellen
    • Customize
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • Manage subscriptions