Laura Kendellen

UX Strategist and Project Manager | laura.kendellen@gmail.com | 414.531.6199

Menu

Skip to content
  • Career Highlights
  • Technical Expertise
  • Notable Projects
    • Madison Area Technical College
    • Utah State University
    • Planned Parenthood of Wisconsin

I’m a digital marketing strategist and project manager with expertise in cross-channel campaigns, content marketing, UX writing and design, SEO, usability and A/B testing, information architecture and analytics.

With a natural draw to web redesigns and reinventions, I enjoy developing and implementing project plans to improve user experience and search performance with every decision influenced by careful data collection and analysis- not assumptions.

The projects below highlight some of the successes in my career. Motivated by mission-driven work, I’ve worked across public, private and non-profit sectors including higher education, health care, advocacy and retail.

Madison College Transfer Opportunities

Transfer Programs and Partnerships

Types: Madison Area Technical College
Tags: Information Architecture, UI Design, UX Design

I coordinated UI and UX design for data-driven student- and business-facing Transfer Services pages.

Careers Programs and Classes Madison College

Careers, Programs and Classes

Types: Madison Area Technical College
Tags: SEO, UX Design, UX Writing

I guided the strategy behind the UX elements on this high-traffic, student-facing landing page.

USU School of Graduate Studies Homepage

School of Graduate Studies Redesign

Types: Utah State University
Tags: Content Marketing, SEO, Usability Testing, UX Design

I led a redesign to recruit prospective graduate students, focusing on SEO, UX and content marketing.

SEO for Graduate Recruitment Slide

SEO for Graduate Recruitment

Types: Utah State University
Tags: SEO, Training and Documentation

I trained faculty and staff on the importance and implementation of SEO in graduate student recruitment.

Why Choose Madison College

Why Choose Madison College

Types: Madison Area Technical College
Tags: Content Marketing, SEO

I planned and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.

SHS Web Image

Safe Healthy Strong Conference

Types: Planned Parenthood of Wisconsin
Tags: Cross-channel Digital Strategy

I created a cross-channel digital campaign to promote a professional conference.

Widgets

Contact

Email: laura.kendellen@gmail.com
Connect: LinkedIn
Call: 414.531.6199

Experience

Career Highlights
Technical Expertise
Resume
LinkedIn Profile

Education

Google Analytics Certificate | 2017
Web Design Certificate | 2014
BA Journalism and Mass Communication | 2009
University of Wisconsin-Milwaukee

Create a website or blog at WordPress.com
    • Laura Kendellen
    • Customize
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • Manage subscriptions