I’m a digital marketing strategist and project manager with expertise in cross-channel campaigns, content marketing, UX writing and design, SEO, usability and A/B testing, information architecture and analytics.
With a natural draw to web redesigns and reinventions, I enjoy developing and implementing project plans to improve user experience and search performance with every decision influenced by careful data collection and analysis- not assumptions.
The projects below highlight some of the successes in my career. Motivated by mission-driven work, I’ve worked across public, private and non-profit sectors including higher education, health care, advocacy and retail.
I coordinated UI and UX design for data-driven student- and business-facing Transfer Services pages.
I guided the strategy behind the UX elements on this high-traffic, student-facing landing page.
I led a redesign to recruit prospective graduate students, focusing on SEO, UX and content marketing.
I trained faculty and staff on the importance and implementation of SEO in graduate student recruitment.
I planned and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.
I created a cross-channel digital campaign to promote a professional conference.