I’m a technical product and project manager with expertise leading web-based solutions from ideation to delivery. I use agile project management, cross-functional collaboration, and human-centered design principles to find sustainable solutions to evolving business challenges and user needs.
The projects below highlight some of the successes in my career. Motivated by mission-driven work, I’ve spent most of my career in public and non-profit sectors including higher education, health care, and advocacy. I also enjoyed working for small, locally-owned retail businesses early in my career.
Transfer Programs and Partnerships
I coordinated UI and UX design for data-driven student- and business-facing Transfer Services pages.
Careers, Programs and Classes
I guided the strategy behind the UX elements on this high-traffic, student-facing landing page.
School of Graduate Studies Redesign
I led a redesign to recruit prospective graduate students, focusing on SEO, UX and content marketing.
SEO for Graduate Recruitment
I trained faculty and staff on the importance and implementation of SEO in graduate student recruitment.
Why Choose Madison College
I planned and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.
Safe Healthy Strong Conference
I created a cross-channel digital campaign to promote a professional conference.
Program Search
Project Goals Create a visually engaging webpage Write a concise, search-optimized introduction Encourage scroll to program search section Reduce unnecessary content inside program cards Optimize information architecture Merge all programs into one search page Add missing programs, pathways, and concentrations Where It Started Project Planning Iterative Design
Overview of Projects at Westminster
In 2020, I led a dispersed project team of content managers, developers, designers, engineers, and product vendors through the successful migration of our website to a new CMS and cloud-based server. Other systems affected by the migration included our digital sign and forms software. I led the migration effort of hundreds of forms to Formstack…
