While it’s important to optimize the graduate school website for conversions, most prospective graduate students start their college search with a program in mind.
During a graduate recruitment workshop at Utah State, I trained faculty and staff on the importance of web search in the prospective student marketing funnel, how to create a search-optimized website and how to use Google Analytics to guide changes that increase applications.
Training components included:
Within one month, five departments reported adding Google Analytics to their websites and nine edited content, adjusted keywords and implemented SEO best practices.
Laura Kendellen 