The Madison College website redesign included a brand new recruitment section of audience-based landing pages. The Why Choose Madison College page features SEO content that affects all students’ college decision: affordability, the learning experience, accessibility and job placement.
Target audiences include international students, transfer students, parents and mentors, and regional students. Calls to visit, register and apply are at the ready when these prospective students want to take the next step.
In this part of the Madison College redesign, I planned webpages with content owners and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.