In 2014 and 2015, I created a cross-channel digital campaign to promote Planned Parenthood of Wisconsin’s Safe Healthy Strong conference for health and education professionals. I’ve provided examples from the 2015 conference promotion campaign.

Website

I designed the conference website to include conference overviews, registration information, presenter bios, sessions by day and sessions by track. Each page provided intentional navigation to related content and CTAs.

Social Media

The conference was promoted on Facebook and Twitter using #safehealthystrong. Save the date messages and graphics were posted months in advance and as the conference approached, encouraged registration. Promoted posts targeted professionals in a tri-state area who liked pages the PPWI account followed.

Facebook Example: Join us for the fourth annual Safe Healthy Strong conference June 3-5! Safe Healthy Strong is designed to provide support and capacity-building for individuals at all levels of their professional development. SHS 2015 focuses on providing participants with a toolbox of skills and resources that they can use to successfully implement reproductive and sexual health programming in any community. http://www.ppwi.org/safehealthystrong

Twitter Example: Join us for the fourth annual Safe Healthy Strong professional conference June 3-5! ow.ly/Nsb8i #safehealthystrong

Mass Email

A series of emails were sent to targeted audiences with save the date, register and conference updates.