I’m a technical product and project manager with expertise leading web-based solutions from ideation to delivery. I use agile project management, cross-functional collaboration, and human-centered design principles to find sustainable solutions to evolving business challenges and user needs.
The projects below highlight some of the successes in my career. Motivated by mission-driven work, I’ve spent most of my career in public and non-profit sectors including higher education, health care, and advocacy. I also enjoyed working for small, locally-owned retail businesses early in my career.
Transfer Programs and Partnerships
I coordinated UI and UX design for data-driven student- and business-facing Transfer Services pages.
Careers, Programs and Classes
I guided the strategy behind the UX elements on this high-traffic, student-facing landing page.
School of Graduate Studies Redesign
I led a redesign to recruit prospective graduate students, focusing on SEO, UX and content marketing.
SEO for Graduate Recruitment
I trained faculty and staff on the importance and implementation of SEO in graduate student recruitment.
Why Choose Madison College
I planned and wrote search-optimized marketing content to create a new entrance into madisoncollege.edu.
Safe Healthy Strong Conference
I created a cross-channel digital campaign to promote a professional conference.
Program Search
Project Goals Where It Started Project Planning Iterative Design
Overview of Projects at Westminster
In 2020, I led a dispersed project team of content managers, developers, designers, engineers, and product vendors through the successful migration of our website to a new CMS and cloud-based server. Other systems affected by the migration included our digital sign and forms software. I led the migration effort of hundreds of forms to Formstack…
Laura Kendellen 